In this instalment of our Love your Linens series, LTC Worldwide give their tips on keeping towels soft and fluffy, prolonging linen life and avoiding skin irritations problems.  Keeping towels soft We all love soft, white, fluffy towels. Scratchy, harsh fabrics will result in negative reviews and a fall in customer satisfaction. Towel harshness can occur, and can even be the result of too much softener in the final rinse! Don’t immediately increase the softener dosage thinking this will help however, as it could do more harm than good. Softeners coat the fibres, making them water repellent, reducing absorbency and.