Crisp, white bed linen with a high thread count denotes superiority and luxury to your guests. But is it that simple? Relating to the density of the threads in one square inch, higher thread count products generally mean smoother, softer linens. But in reality, they can also be the work of deceptive practices for the unwary buyer. People are often deceived into thinking thread count is the most important thing, but yarn quality, finishing process, fabric construction and weave are all important considerations that affect the durability, quality and handle of the linen. Misleading techniques to claim higher thread counts.